Monday, July 14, 2008

Snooooooooooze! -A Direct Marketing Success

My employer The Tomorrow Group, a B2B specialist ad agency in Asia, has enjoyed tremendous success by developing direct marketing pieces for its clients. One example is this offering from Finnair, a tiny pillow DM sent to the business crowd of Hong Kong advertising their new flat beds. Simple. Effective. We received calls from our target audience asking for more pillows!

Direct Marketing which engages the user is a phenomenally effective advertising tool for businesses in the B2B segment. Give DMs another look.

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